In 1922 typographer William A. Dwiggins coined the term graphic design to identify the emerging field. Throughout the 20th century, the technology available to designers continued to advance rapidly, as did the artistic and commercial possibilities for design.
Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
As a graphic designer, then, you should have a firm understanding of color theory and how vital the right choice of color scheme is. Color choices must reflect not only the organization (e.g., blue suits banking) but also users’ expectations (e.g., red for alerts; green for notifications to proceed). You should design with an eye for how elements match the tone (e.g., sans-serif fonts for excitement or happiness).
Types of Graphic Design;
1-Visual identity graphic design;
Visual identity is everything customers can physically see, from the logo to the interior design of a store.
It is very important because your identity becomes more developed and thus recognizable, awareness of your business will grow. Positioning: symbols, values, culture, and projects
All of these help to encourage and foster any progressions within your business.
Components of visual identity
2-Marketing & advertising graphic design;
Marketing graphic design is all about communicating and promoting a brand’s products or services in a visually appealing way. Not only that, but all the materials created need to adhere to the company’s visual identity.
Marketing designers work with company owners, directors, managers or marketing professionals to create assets for marketing strategies. They might work alone or as part of an in-house or creative team. Designers can specialize in a specific type of media (vehicle wraps or magazine ads, for example) or create a broad assortment of collateral for print, digital, and beyond. While traditionally print-centered, this type of design has grown to include more digital assets, especially for use in content marketing and digital advertising.
Examples of marketing graphic design
1-Postcards and flyers
2-Magazine and newspaper ads
3-Posters, banners and billboards
5-Brochures (print and digital)
7-Signage and trade show displays
8-Email marketing templates
11-Social media ads, banners and graphics
12-Banner and retargeting ads
13-Images for websites and blogs
Marketing designers need excellent communication, problem-solving and time management skills. In addition to being proficient in several graphic design, layout and presentation apps, they must also be familiar with production for print and online environments. Entry-level positions in this area are a great way for new designers to learn processes and acquire valuable skills and experience.
3-User Interface (UI)
User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture.
a-Web page design
b-Theme design (WordPress, Shopify, etc.)
4- Publication graphic design
Publications are long-form pieces that communicate with an audience through public distribution. They have traditionally been a print medium. Publication design is a classic type of design—think books, newspapers, magazines and catalogs. However, there’s recently been a significant rise in digital publishing
5- Art and illustration for graphic design
An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in published media, such as posters, flyers, magazines, books, teaching materials, animations, video games and films. An illustration is typically created by an illustrator.
Examples of art and illustration for graphic design
Graphic patterns for textiles
6- Motion graphic design
Simply put, motion graphics are graphics that are in motion. This can include animation, audio, typography, imagery, video and other effects that are used in online media, television and film. The medium’s popularity has skyrocketed in recent years as technology improved and video content became king.
“Motion graphics designer” is a somewhat new specialty for designers. Formally reserved for TV and film, technological advances have reduced production time and costs, making the art form more accessible and affordable. Now, motion graphics is one of the newest types of design and can be found across all digital platforms, which has created all sorts of new areas and opportunities.
Examples of motion graphic design
Title sequences and end credits